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This story is about a cheeky Pepsi Halloween ad that directly referenced its biggest competitor, Coca-Cola. On the left, you can see Pepsi’s hilarious Halloween ad from 2013. On the right side, though, there is a Coke fan’s hilarious response. Apparently, the sky is the limit when it comes to Halloween promotions. Pepsi's Halloween campaign from 2013 is the stuff of marketing legend. It wasn’t just a clever jab at its competitor, Coca-Cola, but also a masterclass in leveraging cultural moments for maximum impact. The concept was simple yet brilliant: a can of Pepsi wearing a red cape that bore an uncanny resemblance to Coca-Cola’s iconic branding. PepsiCo celebrated Halloween with an ad displaying a can of Pepsi in a red "Cola-Coca" cape. The direct jab at rival Coca-Cola carried the text "We wish you a scary Halloween!" The ad got Pepsi Ad Strategy. Directly mentioning a competitor in an advertising campaign can be a bit risky. Although Pepsi avoided any copyright issues with the exchange of “C” and “L” in the Coca-Cola logo. PepsiCo celebrated scary Halloween with advertising displaying a Pepsi can in a red “Cola-Coca” cape. In addition, the direct poke at As part of Halloween promotions, Pepsi devised a sassy ad directly referencing its most fierce rival company, Coca-Cola. The ad features a Pepsi can or tin enveloped in a red cloak or cape. It sports the misspelled version of Coca-Cola in white (using a play in lettering) that reads as “Cola Coca.”. The backdrop is that of a ravine terrain. October 31, 2022 November 16, 2022. Food & Drink Seasonal. When Pepsi dressed up as Coca-Cola for Halloween. October 31, 2022 November 16, 2022. Halloween is here, and Pepsi made the most of it. 2013 the drinks giant issued an ad showing a can of Pepsi dressed in shiny red cape, a swirling logo, resembling their rivals’, Coca-Cola. However, the response came from a Coca Cola fan, not Coca Cola themselves or any ad agency. The fan’s image text reads, “Everybody wants to be a hero!”. Of course, this changes the idea that Pepsi isn’t wearing a “scary” cape for Halloween but is trying to be a hero – like Coca Cola. This illustrates two key factors in advertising. For 2013's Halloween, there's an ad on the internet about a Pepsi can with a Coke costume, stating it's “scary”, to which Coca Cola responds with “Everybody wants to be a hero”. So far, so good, but the only reference I have been able to find is both images side by side, with a “via 9GAG.com” legend on the side. 8. Pepsi vs Coca-Cola – We Wish You A Scary Halloween. In the everlasting advertising war between Pepsi and Coca-Cola, there must have been one brilliant ad with the Halloween theme that made this list. Back in 2014, Pepsi released a Halloween ad that displayed a Pepsi can wearing a Coca-Cola cape, titled: “We wish you a scary Halloween”. Pepsi won Halloween with this clever ad November 4, 2013 - 2:50 am. Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency Afinal, a melhor resposta ao desafio de um concorrente não é levá-lo muito a sério, mas, em vez disso, fazer graça com ele. Aqui está como a Pepsi fez isso. Coca x Pepsi: uma guerra publicitária de Halloween. Pepsi e Coca-Cola são ambas conhecidas por seus refrigerantes; eles têm seus defensores e odiadores de marca. Pepsi y Coca-Cola se han convertido en el paradigma de la rivalidad y en su constante guerra nos vamos encontrando con interesantes batallas, y este Halloween, los consumidores hemos podido asistir a la última. Pepsi ideó una original campaña atacando de manera directa a su competidor Coca-Cola. En la guerra Coca Cola vs Pepsi, este spot realizado en 2001 se considera uno de los más ingeniosos. Titulado "Vending machine" podemos ver cómo un niño se a La semana pasada con motivo de celebrar Halloween Pepsi presentó un anuncio en 9GAG en el cuál la marca mostraba una capa de súper héroe, la cual llevaba el logotipo de Coca-Cola. Ir al The promotion was carefully placed and the ‘L’ and ‘C’ of Coca-Cola were interchanged to read it as ‘Cola Coca’. In an unofficial response, Coca-Cola responded in an equally witty manner. The company released the same print ad but with the text that reads ‘Everybody wants to be a hero!’ referring to the heroic red cape of Superman. In an inspired move from Pepsi, the drinks giant have issued an ad showing a Pepsi can dressed as Coca-Cola for Halloween. Donned in a cape in Coke’s iconic red, and displaying the Coca-Cola logo, the ad was created by Belgium agency Buzz in a Box and cleverly utilises the fierce rivalry between the two to its advantage. Coca-Cola no tardó en contestar a Pepsi y su felicitación de Halloween se convirtió en una brillante estrategia para dar la vuelta al mensaje de Pepsi. Con la misma fotografía, la marca líder de bebidas gaseosas y refrescos tan solo cambió la frase de su principal rival por « Todo el mundo quiere ser un héroe «. Pepsi and Coca-Cola have long crowded for their respective shares of the beverage industry, but the latest funny Halloween-themed advertisements show that two brands are still eager to have fun Un Ad de Pepsi por la temporada de Halloween se burló ingeniosamente de Coca-Cola, sin embargo supuestamente Coca-Cola (aunque hasta el momento la marca no lo ha afirmado ni negado) pagó con la misma moneda. No te pierdas el Ad que ha causado controversia en todo el mundo. They got the idea of a Pepsi can with a Coca-Cola Halloween costume in a dark cave with some sunlight. After hours of searching, the team found the perfect place to shoot the ad in a forest. All done.
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